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AutoJoy Pty. Ltd. is ...
Autojoy is located in the CBD of Parramatta, Sydney Australia. The company has been in existence since October of 1999, and previous to that, have been involved in the motor vehicle enhancement and modification market in Korea for more than 10 years.

Autojoy's specialty is the "Importation" of automotive aftermarket accessories to the Australian market. The latest innovative products are sourced from America, Korean, Japan, and Taiwan.
The main head quarters of Autojoy has been operating in the Parramatta location since march 2001 and has been playing the role of an educater to the younger generation of whom cover the largest market share in the vehicle enhancement and modification market. At the same time, chains of wholesale dealer networks have been established Australia wide.

Currently, we are responsible in exporting Australian made products to the overseas market and also confident in announcing that we are the market leaders for aftermarket accessories and hold strong beliefs that the Australian enhancement market is in its booming stage, and will continue to grow as long as motor vehicles are in existence.

Mission statement

Our mission at Autojoy is to be a friendship orientated business and to provide the latest worldwide innovations at the most affordable price. Customer satisfaction and after service is the goal that we thrive to achieve in order to become the best in the accessory market..

History of AutoJoy ...

Feb 2001
Registered as an Australian company specializing in the retailing and wholesaling of Automotive Tuning Accessories, Sydney Australia.

Feb 2001
Showroom opened / Registered as an Import & Export Company.

Feb 2001
Project development contract was made with Hyundai Vehicle Enhancements (HVE/DVE). Development started and export took place on the turbo kit for Korean manufactured vehicles.

Mar 2001
Development, Export and Sole Marketing right granted for exportation of PBR brand (RPM Clutches) to the Korean market.

Mar 2001
Contract bounded between Autojoy and Turbosmart for the exportation of turbo accessories
to the South /East Asian market including Korea.

April 2001
Sole Marketing dealership agreement for ROH Wheels Australia for the Korean market.
Export takes place.

April 2001
Exportation of Talon Automotive Aero Parts to Korea.

May 2001
Exportation of Haltech Engine Management Systems.

June 2001
Exportation of Microtech Engine Management Systems.

June 2001
Export contract established with Camtech Australia for the exportation of HI-CAM performance camshafts.

July 2001
More export contracts bounded with 30 more different enterprises.

Jan 2002
Development and manufacturing of Autojoy's own designed products, combined by Korean Metalworks Engineering.

Structure

Market

Export Market

Autojoy have been working around the clock to gain contact with overseas buyers for Australian produced high technology products. These brands include PBR, ROH, Turbosmart, Lovells, Camtech, & Microtech. The individual items included High Performance Clutch Kits, Hi-Cam Camshafts, Alloy Wheels, Blow Off Valves, Boost Controllers, and Custom Intercoolers. The export yearly turnover is on average of $500,000 and continuously on the increase.

Import Market

Overseas product sourcing takes place continuously in each year and involves annual visits to Germany, Taiwan, America, Japan and Korea to research upon the latest innovations and attending new product launches worldwide.
Autojoy currently has sole marketing contracts with Fouring Motor Accessories of Korea, Autoban Motor Accessories of Korea, OBX Racing Sports of USA/Korea, Kyo-Ei of Japan for PIVOT, Horie International for POLARG Japanese coloured bulbs, ALBA, MKW, GUAM, wheels of Korea, marketing contract agreements with VOLK RACING WHEELS of Japan, plus 20 other marketing agreements with distribution from Japan, Italy, and USA.

Wholesale Market

Autojoy currently holds more than 45 dealers nationwide, and these numbers are on the continuous increase per month. At this present time the average monthly turnover is approximately $100,000.

The Main Dealers :
- Gold Coast Revolution Racegear (QLD)
- Carizma International(VIC)
- Concept Racegear (VIC)
- Emtech Automotive/Autosports (SA)
- Boost Performance (WA)
- Castle Hill Mitsubishi/ Astrel (NSW)
- Revolution Racegear

Retail Market

Autojoy currently stocks over 1200 individual items which are displayed in the new showroom located at 261 Church Street Parramatta. The experienced staff at Autojoy are always on standby to educate and answer all the questions and enquiries requested by the customers.

Mar 2001
First Showroom of Autojoy
October 2002: Showroom Re-Located to a newer and bigger shop.

April 2002
Second Showroom set up in the popular vicinity of Castle Towers shopping center. Ninety Eight Square metres of Shop Space to display the latest innovative items. The Castle Hill store is also equipped as a Vodafone Premium Mobile Phone Dealer.